Entrepreneurship.

Entrepreneurship isn't just what I do — it's how I think. I approach most problems through the lens of: what's the real constraint, who has this problem, and what's the minimal viable thing that proves the idea?

I founded Orelis Studios as my first real venture — a creative studio at the intersection of design and technology. Running a real business, with real clients and real deliverables, taught me things no classroom or book could: how to price work, how to navigate difficult conversations, how to build trust, and how to keep improving the product while keeping the lights on.

Beyond the studio, I'm deeply interested in business models themselves — how companies create and capture value, what makes some ideas defensible and others not, why some products become habits and others get used once. I read obsessively about this. First-principles thinking, product strategy, distribution — these are the ideas I find endlessly interesting.

The goal isn't to build one thing. It's to develop the judgement to recognise good opportunities and the skill to execute on them. Entrepreneurship is a compounding discipline: every attempt makes the next one faster.